Crafting Unforgettable Brand Experiences in Italy: Milka’s First Italian Shop

At Promidea, we don’t just design products—we create immersive brand experiences. The launch of the first-ever Milka Shop in Italy at MaxiMall Pompeii in December 2024 is a proud reflection of this mission.

More than a retail debut, this milestone marks the beginning of a dynamic collaboration: The Milka Shop, operated by Future Brands SRL, thanks to a licensing agreement with Mondelēz Europe, is designed to become a landmark for fans of the iconic brand and visitors to MaxiMall Pompeii.

Partnering directly with Future Brands SRL, Promidea helped bring Milka’s Alpine magic to life through a thoughtfully curated line of promotional merchandise, transforming a physical space into a fully immersive brand universe.

A Strategic Collaboration with Future Brands SRL

Promidea has been a trusted partner of Mondelēz International over the years, creating and delivering premium branded merchandise for some of its most iconic brands, including Milka, Oreo, Toblerone, and Cadbury. This latest project marks our first direct collaboration with Future Brands SRL, the team leading Milka’s Italian retail expansion.

Future Brands SRL entrusted Promidea to develop an exclusive product assortment that reflects Milka’s core values: tenderness, indulgence, and joy. From charming collectibles and seasonal novelties to lifestyle accessories and edible gifting items, every product is designed to enrich the consumer journey, drive emotional engagement, and extend the brand experience far beyond the shop walls.

This partnership demonstrates Promidea’s unique ability to translate brand identity into tangible, high-impact merchandise—merchandise that tells a story, invites interaction, and builds lasting loyalty.

MaxiMall Pompeii: The Perfect Stage for Milka’s Italian Debut

Located near Naples and the Amalfi Coast, MaxiMall Pompeii is Southern Italy’s newest and most experiential shopping hub. With over 140 stores, 30 dining options, [LG1] entertainment areas, and an on-site hotel, it offers the ideal setting for Milka’s first Italian flagship.

Designed as a chocolate-lover’s dream, the Milka Shop invites visitors into a whimsical Alpine world full of flavor, emotion, and experience.

Highlights include:

A curated selection of exclusive Milka products
A wide range of branded merchandise and gift collections
A cozy café area serving pastries and chocolate-infused delights
A multi-sensory layout that engages sight, scent, taste, and touch

This retail concept aligns seamlessly with Promidea’s vision: retail is no longer just about shopping - it’s about storytelling, emotion, and unforgettable experiences.

Beyond the Store: A Connected Brand Ecosystem

The launch of the Milka Shop in Pompeii goes hand in hand with a broader brand communication strategy that extends the physical experience into digital touchpoints. Key initiatives include:

A dedicated e-commerce platform in which Milka fans can shop food and non-food products online in Italy
The launch of milkashop.it on Instagram, offering behind-the-scenes content, product drops, and promotions
Seasonal merchandising strategies that refresh the in-store journey and fuel consumer excitement year-round - At Promidea, we’re proud to contribute to this vision by crafting physical products that deliver not just utility but emotional resonance.

Promidea: Delivering Brand Experiences That Matter

Our end-to-end service model—from ideation and design to production and delivery—ensures every branded product supports a strategic goal. Whether it’s for retail activations, loyalty campaigns, custom packaging, or corporate gifting, Promidea empowers brands to stand out, connect, and inspire.

This milestone with Future Brands SRL and our long-standing partnership with Mondelēz International reflect the trust that global clients place in us, bringing their brand stories to life—with speed, creativity, and precision.

The Future of Branded Merchandise

As consumers seek deeper meaning and emotional connection with the brands they choose, Promidea believes branded merchandise is no longer just promotional—it’s experiential, purposeful, and storytelling-driven.

The Milka Shop in Pompeii is just the beginning. Together with Future Brands SRL, Mondelēz International, and our growing portfolio of global clients, we’re proud to shape the future of brand engagement—one meaningful touchpoint at a time.

Let’s Create Something Remarkable Together

Looking to elevate your brand’s presence—in-store, online, or beyond? Promidea is ready to help you create experiences that delight, inspire, and connect. At Promidea, we don’t just design products—we create immersive brand experiences. The launch of the first-ever Milka Shop in Italy at MaxiMall Pompeii in December 2024 is a proud reflection of this mission.