100 Years of the Iconic Coca-Cola bottle
When packaging is instantly recognizable across the world, it becomes an icon. And such is the Coca-Cola bottle.
In 2015 this icon was turning 100 years old and we were very proud to be a big part of the celebration. We provided more than 5.5 million mini aluminum bottles and delivered in 36 countries. Let’s drink to that!
Barni’s Space Adventures
Whether it’s under Barny in the U.K., Ourson in France, Brumik in Czech Republic or Teddy in North America, the bear-shaped snack is a seasoned traveler! As such, developing a board game with Barni’s space adventures came naturally.
Our team worked hard to ensure both fun & compliance levels were achieved for all elements of the game: Barni’s figurines, 3D Space Rocket, board, cards. What a great adventure!
Coca-Cola FIFA 2018
If you like football there is nothing more exciting than the UEFA EURO & FIFA World Cup tournaments! Promidea was selected to produce and deliver Coca-Cola official merchandise for both these events all around the world!
Managing the complex Quality requirements and ensuring that all brands involved are protected and well represented through the merchandise was our GOAL and we definitely SCORED! Over 10 million pieces delivered in more than 35 countries!
Intrum Technologies
When Intrum approached us with their promotional needs, the main challenge was to coordinate all countries to order together. With our webtool platform that was an easy task, as we launched a special website where all countries could go and place their individual orders in their own time.
As the orders were placed the savings were automatically calculated and that gave the extra drive required for all stakeholders to keep the deadline of the order window.
Bitdefender Dacian Dragon USB
In 2011 Bitdefender, a leading cybersecurity and antivirus software company launched their new brand identity, using the legendary symbol of the Dacian Dragon Wolf: a connection to the brand’s Romanian heritage but also to their mission to protect us in the digital world.
Promidea manufactured the USB with this unique shape, that become a big success within the Bitdefender community. 8 years later we are still producing, year after a year, the iconic USB and feel proud to be part of their story.
NIVEA wash bags
BDF has some of the strictest quality requirements in the world and that applies to everything that carries one of their brands.
When it comes to the annual order of NIVEA wash bags, we are working hand in hand to design every element, to find the perfect materials and of course to oversee the production of millions of pieces in such a way that all the quality expectations are perfectly met.
Coca-Cola Sports Bears
Taking a beloved Coca-Cola icon such as the polar bear and giving it a more fun & active design spin is not only a creative but also a manufacturing challenge. There are many design elements that need to reflect the brand guidelines accurately, while finding the right materials, meeting cost expectations and ensuring the safety of the items before they can go to market.
Having managed the production of over 7 million pieces in the past few years meant that we were the right partner for Coca-Cola to get those bears “moving”!
MILKA – It’s ok to Chocolate!
The creative concept revolved around a catchy campaign line: It’s OK to chocolate - anytime, anywhere! It was meant to showcase multiple chocolate consumption moments, some of them never thought of before or even considered “forbidden”!
Following the concept, we “chocolatized” a small collection of technology items to be given as gifts throughout the campaign.
The campaign, which was delivered via TV, in-store, digital and special activations, achieved remarkable results: 60% more unique users in Europe, 10% redemption rate – a 73% increase from the previous year and an increase of 2.3% in the brand's market share!
PS: it’s OK to chocolate while reading this ;)
Coca-Cola X-MAS Holiday 2018
What marks the beginning of the holiday season? Is it the smell of ginger, pumpkin and spiced baked goods? Is it the sound of “Last Xmas” by George Michael? Or is it the sight of that first Coca-Cola holiday advertisement?
PROMIDEA has been selected as the global catalogue supplier for Coca-Cola X-MAS Holiday 2018, bringing happiness and joy by delivering more than 3 million products across 25 countries!
COCA-COLA UEFA EURO 2016
If you like football there is nothing more exciting than the UEFA EURO & FIFA World Cup tournaments! Promidea was selected to produce and deliver Coca-Cola official merchandise for both these events all around the world!
Managing the complex Quality requirements and ensuring that all brands involved are protected and well represented through the merchandise was our GOAL and we definitely SCORED! Over 10 million pieces delivered in more than 35 countries!
